Google Trends is one of the most widely used tools for analysing human behaviour at scale. Journalists use it. Data scientists use it. Entire papers are built on it. But there is a fundamental property of Google Trends data that makes it very easy to misuse, especially if you are working with time series or trying to build models, and most people never realise they are doing it.

The post Google Trends is Misleading You: How to Do Machine Learning with Google Trends Data appeared first on Towards Data Science.

​Google Trends is one of the most widely used tools for analysing human behaviour at scale. Journalists use it. Data scientists use it. Entire papers are built on it. But there is a fundamental property of Google Trends data that makes it very easy to misuse, especially if you are working with time series or trying to build models, and most people never realise they are doing it.
The post Google Trends is Misleading You: How to Do Machine Learning with Google Trends Data appeared first on Towards Data Science.  Data Science, Data Cleaning, Editors Pick, Google Trends, Machine Learning, Statistics Towards Data ScienceRead More